Don’t Hate. Collaborate.

13 01 2010

I’m no social media purist. I have never claimed to be.  But I have used social media quite a bit and had success in the areas I’ve used it to supplement my efforts.  With that being said, that success doesn’t make me any better than anyone else who chooses to interact in any social media- it just makes me one of the millions of people who are engaging online.

 There is no hierarchical structure in social media where a certain amount of followers, subscribers, etc. gets you a certain status or rank.  Although some users may be more influential than others, everyone is on the same playing field, and that’s the beauty of social media.

Lately I have seen some social media snobbery that has irked me enough to write this very post.

The other night someone posted that they just don’t get people who don’t use social media, and that it’s far too important to ignore.  Yes, I agree that it is very important, especially in the area of work I have chosen to pursue. But, my SM use doesn’t make me any better than those who choose not to use it as much as I, nor does it detract from the person who doesn’t use it at all.

Just like SM is not a perfect fit for every campaign or PR problem/opportunity, it’s not a perfect fit for every person either.

With all of this in mind, there are a few points (that some are getting confused) for everyone to be aware of:

  1. Social Media is not PR, it’s just one of the many tools the practitioner has at his or her disposal.
  2. Twitter is NOT social media, it is A social media
  3. When you tweet, blog, etc. you are A PART of a community, not just a leader

Social media is the everymans media, it’s not elitist.  So collaborate with others and engage, don’t worry about those who don’t and learn from those who do.

Let’s think about SMobs another way. If you’re at a party, would you rather hang out with the cool guy who is telling you new things about a subject you’re very interested in, or Debbie Downer in the corner who is complaining about everyone else at the party and making fun of those who weren’t even invited?  I think the choice is obvious.

Bottom line: don’t hate, collaborate!




2 responses

14 01 2010
Nick Lucido

I read this post and exclaimed “Yahtzee!” at the end. I think this is right on. While we’re ranting, I would also add that social media is an opportunity to be yourself online. Sure, filtering f-bombs and drunk tweets is a good idea, but it’s important to be yourself and be personable. I used to be one of those people who had this 100 percent professional image online, but I’ve learned you can build better relationships with people when you connect in the right way.

15 01 2010

Yahtzee to you! It’s good to know I’m not alone.

I absolutely agree with you- I actually just wrote about being yourself online and likened some people’s computers to that of Clark Kent’s phone booth. Authenticity is definitely key in any relationship. Glad you enjoyed it.

Thanks Nick.

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