Another piece of paper?

22 01 2010

Everyone has heard the saying “it’s not what you know, it’s WHO you know” and while unfortunately I agree in many instances, is that really true?

Last night, during the twitter chat #u30pro, there was a lot of talk about the importance of networking and resumes, and which one is more important during a young hopeful’s job search.

First, let me clarify my comments about a resume being equally important, if not more, than a stack of business cards.

A resume is not just a piece of paper.  It’s a representation of your collective experience in a given area or field, and gives insight to a future employer about what you can actually bring to an organization.  So to say a resume is not important, it’s almost as if you are snubbing all of the hard-earned knowledge and experience you have aquired.

So is it “all about networking”?

Don’t get me wrong, I’m not anti-networking. Actually, I enjoy it very much and I understand its worth.  I have met some fantastic people through school, Twitter, my internships and organizations like PRSSA, PRSA and AAF.  Those people have provided me with opportunity after opportunity, and I am grateful, but it is I who has to deliver in the end.

Networking is a very important and crucial part of a professional’s success and has the potential to open many doors, but it’s your experience and knowledge that get you through those doors and allows you to have continued success.

So what do you think?  Which is more important- who or what?





2 responses

23 01 2010
Nick Lucido

I’m going to say neither. I think it’s more important to focus on who knows you. You can be smart and you can know a lot of people, but that’s the case with so many other people competing for the same jobs you are.

When people start to find out who you are, that’s when the magic happens.

25 01 2010

That’s a great point. If you’re on top of your game, then people WILL know you and you don’t have to fight it out with hundreds of business-card wielding pre-professionals at networking events.

I would even take it a step further- not only is it great when people find out who you are, but what those people know about you is important.

Thanks for the insight Nick.

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