1,103 Miles of Pure Connectivity

10 03 2010

1,103 miles. 17 hours, give or take.  Every inch,  every conversation and every one of those hours will be spent in a car during a road trip that will certainly culminate in public relations and technology bliss.

Tomorrow marks the beginning of the 2010 PRSSA National Assembly in Austin TX, so naturally, myself and four other Butler students have opted out of taking the typical, comfy plane ride. 

Instead, Robbie Williams, Maddy Barnas, Emily Elliot and I will be making the road-trip of all road-trips- a 1,020 minute adventure in an SUV that has been completely transformed into a mobile wi-fi hotspot.

Throughout the journey, all four of us will be blogging, tweeting, UStreaming and connecting to the fullest. 

We have no plans.  No itinerary.  Only a destination.

There is no editorial calendar for our posts or concrete outlines of what we would like to write about.  Instead, we will chronicle our journey as we see it, as it happens.

So follow along, try to keep up and join us as we experience 1,103 miles of pure connectivity.

Please feel free to chime in at any point in our trip, give us advice, the location of the World’s Largest Frying Pan and other oddball attractions, great food stops and PLEASE keep us awake!


Don’t Hate. Collaborate.

13 01 2010

I’m no social media purist. I have never claimed to be.  But I have used social media quite a bit and had success in the areas I’ve used it to supplement my efforts.  With that being said, that success doesn’t make me any better than anyone else who chooses to interact in any social media- it just makes me one of the millions of people who are engaging online.

 There is no hierarchical structure in social media where a certain amount of followers, subscribers, etc. gets you a certain status or rank.  Although some users may be more influential than others, everyone is on the same playing field, and that’s the beauty of social media.

Lately I have seen some social media snobbery that has irked me enough to write this very post.

The other night someone posted that they just don’t get people who don’t use social media, and that it’s far too important to ignore.  Yes, I agree that it is very important, especially in the area of work I have chosen to pursue. But, my SM use doesn’t make me any better than those who choose not to use it as much as I, nor does it detract from the person who doesn’t use it at all.

Just like SM is not a perfect fit for every campaign or PR problem/opportunity, it’s not a perfect fit for every person either.

With all of this in mind, there are a few points (that some are getting confused) for everyone to be aware of:

  1. Social Media is not PR, it’s just one of the many tools the practitioner has at his or her disposal.
  2. Twitter is NOT social media, it is A social media
  3. When you tweet, blog, etc. you are A PART of a community, not just a leader

Social media is the everymans media, it’s not elitist.  So collaborate with others and engage, don’t worry about those who don’t and learn from those who do.

Let’s think about SMobs another way. If you’re at a party, would you rather hang out with the cool guy who is telling you new things about a subject you’re very interested in, or Debbie Downer in the corner who is complaining about everyone else at the party and making fun of those who weren’t even invited?  I think the choice is obvious.

Bottom line: don’t hate, collaborate!